petekowalczyk.design
AI Conversation Design


I’ve been designing conversational AI since 2023 (for BBC and OVO), and worked in content design since 2014 (for BBC, Bulb, OVO, Cinch, Deliveroo, NHS, Co-op, GOV.UK, Barnardo’s and various universities).

My writing appears in the Guardian, the European Review of Books, Tolka, CNN, Dazed, Vice, Latterly, the Nikkei, and S&P Global. I was shortlisted for the 2023 Fitzcarraldo Editions Essay Prize and selected for the 2025 Granta Memoir Programme. 



“Pete's work ethic, collaborative spirit, and innovative thinking have left an indelible mark on the GenAI Tutor pilot, moving it forward in significant ways. He will be an incredible asset to any team looking to push boundaries and achieve impactful results in content design and beyond.”
— Jon Howard, Executive Product Manager for GenAI at the BBC



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