Pete Kowalczyk
—CONTENT DESIGN
LinkedIn _ AI model design _
AI ethics _ Personalisation 


LANGUAGE AS A DESIGN MATERIAL  

I’m a content designer at BBC, currently working in generative AI, machine learning and design ethics.

After graduating in Physics with honours at the University of Manchester in 2005, I worked in journalism and research, contributing to CNN, Dazed, Vice, the Nikkei, S&P Global and others, before getting into content design in 2014. I’ve led content design for projects at BBC, Bulb, Cinch, Deliveroo, NHS, Co-op, GOV.UK and Barnardo’s.

I’ve also written for the Guardian and the European Review of Books among others, and have been shortlisted for the Fitzcarraldo Essay Prize.