Pete Kowalczyk
—CONTENT DESIGN
LinkedIn _ Prompt design _ Conversation design _
Content modelling 


DESIGNING WITH LANGUAGE

I’m a content designer at BBC, working on LLM-based products, machine learning and AI ethics since early 2023.

After graduating in Physics with honours at the University of Manchester in 2005, I worked in journalism and research, contributing to CNN, Dazed, Vice, the Nikkei, S&P Global and others, before getting into content design in 2014. I led content design for projects at BBC, Bulb, Cinch, Deliveroo, NHS, Co-op, GOV.UK and Barnardo’s — with a semester studying poetry at Goldsmiths — before moving into AI products in 2023, learning Python and prompt engineering methodologies along the way.

I’ve also written for the Guardian and the European Review of Books among others, appeared on CNN Connect the World, and have been shortlisted for the Fitzcarraldo Essay Prize.